Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.
This session is for freelancers, entrepreneurs or small businesses who want to learn a proven, systematic approach to new products/services or test new ideas. The process puts unmet customer needs at the center of the problem, and every step brings you closer to solving the problem.
Takeaways: - Learn to solve real problems with the right solutions - Learn how to come up with new and innovative ideas for better products/services - Understand the customer and their needs needs effectively - Stay ahead of the competition as Apple, Google, Nike, Starbucks, and others.
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